In partnership with

Mobile-Loco: The Future of the Social-Location Revolution

The mobile advertising opportunities from social-location are just now coming into focus for major brands and agencies looking for an edge in connecting with consumers.  However, there is still a gulf between the forecast potential of this market (projected to be in excess of $15B) and the actual execution of social location marketing:  who are the players? Which tactics work? How do brands get started? Converge Labs in partnership with Nokia will provide MWC attendees with a closer look at this new market and the potential opportunities for brands, agencies and tech companies.

NOKIA GIVING AWAY A LUMIA PHONE EVERY HOUR,
ON THE HOUR, ALL DAY LONG @ MOBILE-LOCO - MWC!

Mobile-Loco @ mPower Brands:
Mobile-Loco will offer content, meeting space and a discussion venue to spark directed conversations between brand representatives attending MWC and the leading companies in the Social-Location market.  We will help brands learn how social location can be used to meet their marketing objectives.  Specifically, we’ll be working with the brands, agencies and tech companies group to:

• Facilitate discussions involving leading companies in the Social-Location market on current best practices. Provide opportunities for thought leadership and exchange between brands and startups.
• Arrange 1:1 meetings between brands and leading Social-Location companies

This content will enhance the mPowered Brand experience by giving attendees from major brands concrete learnings about this exciting new space and real contacts with leading companies.

Mobile-Loco: where brands, agencies, entrepreneurs and the tech industry converge.

Visit our Mobile-Loco page on the Mobile World Congress website here: Mobile-Loco

A sample of companies speaking at Mobile-Loco, Spain include:

MOBILE-LOCO AGENDA FOR WEDNESDAY, FEBRUARY 29^TH @ MWC

10:00 Mobile-Loco Intro and Program Overview

Speakers:

- Mark Evans, Managing Director, Converge Labs

- Mark Prioleau, Managing Director, Prioleau Advisors

10:05  Show Me the Money: Where’s the ROI in Social-Location Marketing?

 Moderator:

Chris Silva, Analyst, Altimeter Group

Speakers:

- Walt Doyle, General Manager, PayPal

- Renate Nyborg, Director Digital, Edelman

- Scott Kveton, CEO, Urban Airship

10:35 Keynote: As Seen on TV: From Mobile App to Mainstream Service

- Di-Ann Eisnor, VP Platform & Partnerships, Waze

11:00 The Social-Location Revolution: How Social + Local + Mobile Will Drive the Next 10 Years of Marketing

Moderator:

- Mark Prioleau, Managing Director, Prioleau Advisors

Speakers:    

- Holger Luedorf, VP, Head of Business Development, foursquare

- Frank Gonzalez, Senior Product Planner, Pioneer Electronics

- Laura Diaz, New Market Dev & Strategic Partnerships at Verizon Wireless                   

- Jeff Miles, VP, Mobile Transactions, NXP

11:30 Keynote: Matt Collins, Director of Global Partner Marketing, NOKIA

12:00 LUNCH

13:00 The Future of Mobile Marketing: Proximity, Intent and Content = Engagement and $$$

Moderator:
- Amy Shuen, CEO and Founder of Web 2.0 Strategy Group      

Speakers:

- David Staas, SVP,  Marketing & Product,JiWire

- Frank Partida, VPE Developtment Manager, Best Buy                     

- Josh Marti, Co-Founder & Inventor, Point Inside        

- Daniel Hodges, Chief Revenue Officer, Verve Wireless      

13:30 Fireside Chat: Creative Destruction: Pioneering Big Bad Ass Innovation in Going Mobile

- Neff Hudson, Asst. VP Emerging Channels, USAA

14:00 Engaging Consumers, Who Has the Best Platform: Google, Facebook, or Someone Else?

Moderator:

- Jonathan Ebinger, General Partner, BlueRun Ventures

Speakers:

- Michael Bayle, SVP & GM ESPN Mobile, ESPN         

- Jon Elvekrog, CEO & Co-Founder, 140 Proof

- Ben Harknett, Director, International Sales + Service, Wildfire Interactive

14:30 Fireside Chat: The Future of Mobile Couponing

Moderator: Mark Prioleau, Managing Director, Prioleau Advisors

Speaker: Michael Shim, VP, Mobile Partnerships & Marketing at Groupon

15:00 Break

15:30 What’s in Your Wallet? The Future(S) Mobile-Loco Commerce  

Moderator:

- Dr. Phil Hendrix, immr and GigaOm Pro Analyst

 Speakers:

- Mung Ki Woo, Group Executive, Mobile, MasterCard

- Brad Greene, Sr. Business Leader – Mobile, Visa

- Peter Hazlehurst, Global Head of Payments, Product Management, Google

16:00 Fireside Chat: Putting Hyperlocal on the Mobile Map

Moderator: Paul Asel, Managing Partner at Nokia Growth Partners

Speaker: Frederick Radigue, Vice President, Key Accounts Digital Sales at Michelin Travel Partner  

16:30 Back to the Future: Reinventing Brand Loyalty Through Social-Location (SoLoMo)

Moderator:

- Mark Prioleau, Managing Director, Prioleau Advisors

Speakers:

- AndyChu, Director of Product Management, Microsoft

- Mike Ghaffary, Director of Business Development, Yelp

- Peter Christianson, Director of Marketing, Retailigence